Nuzzles was a program of ready-made dolls with included patterns for the doll's clothing. Each doll had a pink heart embroidered on its chest. The logo was designed to personify these soft, snuggly dolls (prototypes shown below; created by product development).
Initial packaging direction was to create a small hangtag shaped like the heart embroidered on each doll's chest.
Created in-house for Fabric Editions, Inc.
