Titled "Marbella" after the fabric collection featured, the "Quilt Block of the Month" program is an annual quilt instruction booklet offering that makes a quilt in 10 months, one month for each block and finishing the quilt on the last month.
The target audience for these booklets is primarily quilt shop owners and secondarily their quilting customers. These booklets are created and sold to independent quilt shops in order to boost sales of the fabric yardage. The booklets also add value to the quilt shop owners by giving them a "ready to teach" quilting class for their customers.
Design elements for the booklet were inspired by the fabric collection itself, keeping the focus on the fabrics and appealing to the quilting consumer.
Attention to detail makes all the difference. All the instructional diagrams were drawn in Adobe Illustrator at an exact 10% scale so they would be consistent throughout the entire booklet. Every seam between two pieces reduces each piece by 1/4 inch; all diagrams were drawn to reflect that every step of the way.
Created in-house for 3 Wishes Fabric, a division of Fabric Editions, Inc.
