Packaging created for a kit of fabric panels and instructions to create a kid's quilt. The shape of the box packaging with the corner cutouts was designed around allowing customers in-store to feel the quality of the fabric while still allowing the packages to be securely hanged on pegs.
The unique feature of these kits that adds value is the included appliqué shapes which allow the customer a level of personalization. The logo(s) design captures this feeling of something unique for each kit.
Bold, colorful shapes complement the quilt designs while a simple white background allows the quilt images to stand out and shine on the package front.
5 kits were sold to Hobby Lobby Stores.
Created in-house for Fabric Editions, Inc.
